Marketing your Hygiene Business
with Darren Morrison and Viola Hutchinson
Sunday, October 6, 2024 (1:30-3:30 p.m.)
Learning Outcomes
Explore the diverse landscape of marketing strategies to identify the most effective methods tailored to your needs. Delve into the realms of online, traditional, and appreciation marketing to refine your understanding and discover personalized approaches that resonate with your goals and audience. This course provides a comprehensive journey through the dynamic world of marketing, empowering you to make informed decisions and craft strategies that leave a lasting impact.
Darren Morrison
Entrepreneur — Sales and Marketing
Darren is an entrepreneur with over 23 years of sales and marketing experience. In addition to running his own company, Canmoe Appreciation Marketing, Darren is the Director of Sales at ProColor Inc. – a Branding, Marketing and Printing company. Darren’s journey in the Dental Industry started in 2001 as an Account Representative at Crest Oral-B for 3 years before his 6-year tenure at Nobel Biocare where he eventually managed a sales team of 8 in Alberta/Saskatchewan. Darren led his team to over $14M in sales earning him Manager of the Year – which he attributes to the hard work and marketing efforts of his sales team. Darren’s passion for marketing led him to his current roles where he enjoys working with his internal marketing team to create and execute successful marketing campaigns, increase brand awareness and drive sales.
Marketing your Hygiene Business: Sunday, Oct. 6 @ 1:30 p.m.
Viola Hutchinson
Entrepreneur — Sales and Marketing
Viola’s passion is to assist and educate small business owners and entrepreneurs who need help with their digital marketing so they can grow their business and succeed online. She does this through work as a digital marketer at Effortless Marketing, an agency I created 15 years ago. She is Hungarian, born and raised in Transylvania (Yes, it’s a real place in Romania:). Currently, she live in Calgary and has been in Canada for over 41 years.