Meet the Speakers

Get ready to be inspired, informed, and empowered as we bring you a lineup of industry trailblazers and thought leaders. Learn from the best, gain valuable insights, and elevate your practice to new heights!

Alex Zlatin (keynote speaker)

CEO of Maxim Software Systems

As the CEO of dental practice management software company Maxim Software Systems, Alex Zlatin helps struggling dental professionals take control of their practices and reach the next level of success with responsible leadership strategies. Leveraging over 13 years of management and consulting experience, he empowers organizations to become more productive and profitable based on the belief that successful businesses establish a genuine connection with employees, stakeholders, customers, and vendors.

His passion for strategic management and business leadership began with earning a B.Sc. in Technology Management at HIT in Israel, after which he attended Edinburgh Business School to earn his MBA. Upon graduating from Heriot-Watt University in 2012, Alex immigrated with his wife Karina to Winnipeg, MB, Canada, where he first joined Maxim Software Systems as the Director of Operations. After working with the company for several years in different capacities, he rose to his current position of CEO.

Alex volunteers his time and expertise to various professional organizations, such as serving on the Advisory Board for AMBAC (Association of MBAs in Canada), as a business mentor to young entrepreneurs for Futurepreneur Canada, and by launching his own organization, Dental Office Managers Association of Canada.

Navigating Privacy Compliance and Record Keeping: Friday, Oct. 4 @ 7:30 p.m.

Chrissy Ford

Founder of the Ford Dental Institute

Chrissy Ford is a registered dental hygienist, practice manager, speaker, published author and founder of Ford Dental Institute. She is committed to empowering dental hygienists to find passion in their careers and enjoys coaching dental teams on how to integrate strong and profitable periodontal programs through hands-on workshops and in-office coaching. 

How To Navigate Your Business To Success: Saturday @ 9:30 a.m.

Cheryl Toth

Dental Consulting and Bookkeeping Company Owner 

Cheryl Toth has been in the dental field for 40 years, starting as a receptionist after completing the administrative course at Bow Valley College. Cheryl moved from reception to management, which she enjoyed for many years. Eventually, Cheryl expanded her vision and started a dental consulting and bookkeeping company after completing the bookkeeping certification 20 years ago. Today, Cheryl works hand in hand with staff and owners to get help their clinic reach greater heights of success.

Optimal Strategies for a Successful Practice: Saturday, Oct. 5 @ 1:30 p.m.

Kristin Yont

Dentist/BHI SMART Certified Healthcare Provider

In addition to co-owning her practice in downtown Calgary, Dr. Kristin Yont, DMD, is also the lead Dentist for the Calgary Flames NHL team and is experienced in Forensic dentistry.

Dr. Yont is one of only three practitioners in Canada who are accredited to teach the Harvard Medical School and the Benson Henry Institute’s SMART program – Stress Management and Resiliency Training, educating people on how to participate in their own wellness by decreasing stress and their vulnerability to disease.

Dr. Yont is an avid speaker and runs workshops, retreats, and programs for dental professionals. She also works with universities, healthcare associations, and business leaders to implement wellness initiatives for their organizations. She is currently teaching the SMART program to dental students at the University of Saskatchewan. Dr. Yont is a College of Dental Surgeons of Alberta’s committee member and is also a certified yoga instructor of over 13 years and teaches yoga teachers the neuroscience of stress management and mindfulness meditation (

Stress Management and Resiliency Training: Sunday, Oct. 6 @ 9:30 a.m.

Darren Morrison

Entrepreneur — Sales and Marketing

Darren is an entrepreneur with over 23 years of sales and marketing experience. In addition to running his own company, Canmoe Appreciation Marketing, Darren is the Director of Sales at ProColor Inc. – a Branding, Marketing and Printing company. Darren’s journey in the Dental Industry started in 2001 as an Account Representative at Crest Oral-B for 3 years before his 6-year tenure at Nobel Biocare where he eventually managed a sales team of 8 in Alberta/Saskatchewan. Darren led his team to over $14M in sales earning him Manager of the Year – which he attributes to the hard work and marketing efforts of his sales team. Darren’s passion for marketing led him to his current roles where he enjoys working with his internal marketing team to create and execute successful marketing campaigns, increase brand awareness and drive sales.

Marketing your Hygiene Business: Sunday, Oct. 6 @ 1:30 p.m.